"AXE deodorant, shower gel & hair products help guys look, smell & feel their best. We discuss products for men and serve up cool giveaways, hot new offerings & updates from AXE events. Become a fan of AXE... You can thank us later."
The most recent issues of the Diamondback have been filled with a half page advertisment from Axe. Towards the bottom right side of the page is the opportunity for viewers to log onto Facebook. This access to Facebook invites the readers of the Diamond to access their social networking site where they have the opportunity to learn more about the advertisment's information and also interact with other viewers of the ad.
The purpose of the advertisement is to make fans aware of the Axe Undie Run Challenge. One people go onto the fan page they can get more information on the challenge and also discuss anything on the wall. The Facebook fan page addresses their viewer with this statement: "We are always tuning into the discussions, chats, postings and other happenings on here. Comments that are unlawful, obscene, spam or otherwise offensive will be deleted. Basically, just keep in clean." This is a perfect statement to demonstrate Axe's attempts to get feedbacks and comments from their audiences.
Alternative information can be found on these following websites...
http://www.theaxeeffect.com
http://www.twitter.com/axe
http://www.youtube.com/axe
http://www.myspace.com/axe
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